Wholesome Wolf Biltong - The Origins

The two founders Murray and Shon were almost destined to set up a quality biltong company together. Two mates with a shared love of good food, rugby, cycling and BBQs. 

Wholesome Wolf Biltong founders Murray & Shon on one of their regular bike rides

Murray, a South African, had been trying to get biltong as good as he knew it could be, and Shon an organic beef farmer was always looking for ways to use beef in a way that highlighted its quality. They formed the company, Feast Meats ltd and spent months working on a product range that would not only taste delicious but would also be free of additives such as MSG and preservatives.

They started off just using locally sourced grass-fed British beef, and have subsequently included, wild venison sourced in the South Downs Park and local pheasant. They believe that the pheasant biltong is unique to Wholesome Wolf Biltong and is an inspired use of an often-neglected bird in Britain. They have also developed a range to compliment the British palate, to compliment the classic biltong they’ve created a spicier Diablo product and a truly delicious harissa spiced Moorish product.

Wholesome Wolf started off as a Bad Boys Biltong range but, as they became more serious, it was decided to make more of the ‘wholesome’ quality of our products. They strongly believe that Wholesome Wolf biltong is as delicious as you could possibly expect. It’s still made the old-fashioned way and sliced by hand. They have not been forced to make any shortcuts and for them, quality is everything.

So, if you’re looking for a high protein snack with great flavour, don’t hesitate to give this biltong a try. It’s perfect as an after gym or sport snack, or something that could be added to a lunch box. And they can assure you it’s a great snack to be enjoyed with a drink while watching sport or as a great road trip snack...

Murray & Shon founder of Wholesome Wolf Biltong in a custom mini


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